Privacy Policy

Last updated: 28 August 2026

This Privacy Policy explains how Apothecary Journal (“we”, “us” or “our”) collects, uses and protects your personal information when you visit apothecaryjournal.com, purchase our digital products, contact us or otherwise interact with our website.

We are committed to protecting your privacy and handling your personal information in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following types of personal information:

  • Your name

  • Your email address

  • Your billing information

  • Your country or region

  • Details of products you purchase

  • Communications you send to us

  • Information you provide through our contact form

  • Technical information such as your IP address, browser type, device type and operating system

  • Information about how you use and interact with our website

  • Cookie and analytics information

  • Marketing preferences

We do not normally receive or store your full payment card details. Payments are processed securely by third-party payment providers.

2. How We Collect Your Information

We may collect information when you:

  • Purchase a digital product

  • Complete a form on our website

  • Contact us

  • Subscribe to marketing emails

  • Browse or interact with our website

  • Click or interact with one of our advertisements

  • Accept or manage cookies on our website

Some information may also be collected automatically through cookies, analytics tools and similar technologies.

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders

  • Provide access to purchased digital products

  • Send order confirmations and other transactional messages

  • Respond to questions or customer support requests

  • Maintain records of purchases and transactions

  • Operate and improve our website

  • Understand how visitors use our website

  • Improve our products, content and marketing

  • Prevent fraud, misuse or security issues

  • Comply with legal, accounting and tax obligations

  • Send marketing communications where you have consented to receive them

  • Measure and improve the effectiveness of our advertising

4. Our Lawful Bases for Processing

Under UK GDPR, we rely on one or more lawful bases when processing your personal information.

These may include:

Contract – where processing is necessary to fulfil your order or provide a product you have purchased.

Legitimate interests – where we have a reasonable business need to process information, such as improving our website, preventing fraud or analysing business performance.

Consent – where you have chosen to receive marketing communications or consented to certain cookies.

Legal obligation – where we are required to retain or process information to comply with the law.

You may withdraw your consent at any time where consent is the lawful basis for processing.

5. Digital Purchases

When you purchase a digital product, we collect and process the information necessary to complete the transaction and provide your product.

This may include your name, email address, order details, billing details and information relating to the delivery or download of the digital product.

Your information may be shared with the service providers necessary to process payment and deliver your purchase.

6. Cookies

Our website may use cookies and similar technologies to:

  • Make the website function correctly

  • Remember preferences

  • Understand website traffic and visitor behaviour

  • Analyse how visitors use our website

  • Measure advertising performance

  • Support marketing and advertising activities

Some cookies are essential for the operation of the website. Other cookies, including analytics and advertising cookies, may require your consent.

You can manage your preferences through the cookie banner on our website and through your browser settings.

Please see our separate Cookie Policy for further information.

7. Analytics

We may use analytics services to understand how visitors use our website.

These services may collect information such as:

  • Pages visited

  • Time spent on the website

  • Referring websites

  • Device and browser information

  • Approximate geographic location

  • Interactions with pages and products

We use this information to understand website performance and improve our products and services.

8. Advertising

We may advertise Apothecary Journal through platforms including Facebook and Instagram, operated by Meta.

Where advertising technologies are enabled and you have provided any required consent, Meta and other advertising providers may receive information about visits or interactions with our website.

This may be used to:

  • Measure advertising performance

  • Understand whether an advertisement resulted in a website visit or purchase

  • Improve the relevance of advertisements

  • Create or optimise advertising audiences

Meta and other advertising platforms process information according to their own privacy policies.

9. Email Marketing

If you choose to subscribe to marketing communications, we may send you emails about:

  • New products

  • Creative inspiration

  • Special offers

  • Discounts

  • Product updates

  • Apothecary journaling content

We will only send marketing communications where permitted by law.

You can unsubscribe at any time by using the unsubscribe link contained within the email or by contacting us.

Unsubscribing from marketing emails will not prevent us from sending transactional communications relating to purchases or customer service.

10. Who We Share Information With

We do not sell your personal information.

We may share information with trusted third parties where necessary to operate our business, including:

  • Squarespace, which hosts and operates our website

  • Payment processors

  • Digital product delivery services

  • Email marketing providers

  • Analytics providers

  • Meta and other advertising platforms

  • Professional advisers such as accountants or legal advisers

  • Service providers necessary to maintain or secure our website

We only provide these organisations with the information reasonably necessary for them to perform their services.

They may also process information in accordance with their own privacy policies.

11. International Transfers

Some of the companies that provide services to us may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required under UK data protection law.

These may include transfers to countries recognised as providing adequate data protection or the use of approved contractual safeguards.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The period may vary depending on the type of information.

For example, transaction and accounting records may need to be retained for several years to comply with UK tax and legal obligations.

Marketing information may be retained until you unsubscribe or withdraw consent.

We may also retain limited information where necessary to establish, exercise or defend legal claims.

13. Your Rights

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request restriction of processing

  • Object to certain types of processing

  • Request transfer of your information

  • Withdraw consent where processing is based on consent

These rights are subject to certain legal exceptions.

To exercise any of these rights, please contact us using the details below.

14. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

Further information is available at the ICO website.

15. Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

Our website and payment services are provided through the third-party platform, Squarespace, that uses security measures designed to protect personal information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

16. Children’s Privacy

Our website and products are not specifically directed at children and we do not knowingly collect personal information from children who are unable to provide valid consent under applicable law.

If we become aware that personal information has been collected from a child inappropriately, we will take reasonable steps to delete it.

17. Third-Party Links

Our website may contain links to external websites.

We are not responsible for the privacy practices, security or content of third-party websites.

You should review the privacy policy of any external website you visit.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal obligations.

The latest version will always be published on this page with the updated date shown above.

19. Contact Us

If you have any questions about this Privacy Policy, your personal information or your privacy rights, please contact us through the Contact page on apothecaryjournal.com or the email below.

Website: Apothecary Journal

Email: query@turtletreepress.com

Website address: apothecaryjournal.com